Drottningholm Palace book

Goal

The prompt for the 'Drottningholm Palace' project was to design a logo for the Swedish royal residence and the corresponding coordinated visual identity.

The outcome is a 21 x 21 cm book that summarizes the history of the palace, the development process of the logotype, and mockups of branded merchandise.

Goal

The prompt for the 'Drottningholm Palace' project was to design a logo for the Swedish royal residence and the corresponding coordinated visual identity.

The outcome is a 21 x 21 cm book that summarizes the history of the palace, the development process of the logotype, and mockups of branded merchandise.

Description

Il carattere tipografico utilizzato nel progetto è San Francisco, emblematico font adottato dalla Apple. La scelta cromatica della suddivisione dei capitoli e del termine “iDentity” fa riferimento alla palette adottata per gli iMac del 2020.

Description

The logo design combines several key elements: the origins of the name Drottningholm, the legacy of Queen Hedwig Eleonora, and the palace's unique location by the lake.

The name 'Drottningholm' ('Queen’s Islet') originates from the original Renaissance-style stone palace built by John III of Sweden for his queen, Catherine Jagiellon.

The logo aims to convey the concept of an island fit for a queen. It incorporates the queen's initials, mirrored to create symmetry, while also capturing the movement of the lake’s water, symbolically transforming it into a flowing banner that represents the royal residence.